NEWSFLASH
What a lovely way to end what has otherwise been a year pretty bereft of good news!
I’ve been maxing out my WiFi most of today plugging the news that I have begun working in partnership with the team at The Sake Brewers Association of North America. I’m a big fan of their work and tireless commitment to spreading the good word of all things Sake across the US and beyond, around the world no less.
If you’ve already seen this, please forgive the intrusion again, but for those that haven’t I’ll leave you with Association President Bernie Baskin’s announcement. After all, I need to run and get on with writing my first piece for him!
Kanpai everyone!
I hope this email finds you healthy and well as we head into the holiday season. Here's a little gift for you -- we are thrilled to announce our partnership with Will Jarvis, founder of Sake Matters, to build cutting-edge content around the North American sake industry! In addition to running one of the best online sake sites, Will also works with international sake clients on their marketing content and helps them plug into the Hong Kong F&B scene. He has a deep passion for sake which comes across in his deep dive interviews and articles about the future of our industry. This partnership will allow us to build fantastic content for sake enthusiasts to discover more about the North American sake industry and the people who are building it. Will is developing a list of articles that he'll be working on over the coming months and we're hopeful that he'll touch all areas of the North American industry. Please keep an eye out for these articles on our social media platforms and on our homepage.
Onward!
かんぱい!
Bernie Baskin
President
